Digital services account executive jobs are the types of jobs involving the management and supervision of digital advertising accounts. The college courses which prove to be very beneficial for these types of jobs include advertising, liberal arts, management, marketing, and business administration.
One of your tasks as the digital service account executive is to determine the target audience of the advertisement. You need to decide based on the qualities of the product and the preferences of the client. Deciding on the target audience will help you in developing the concept to be used in promoting the product.
Having an extensive knowledge regarding the qualities and characteristics of the product will help you in coming up with a brilliant promotional concept. For example, the product of the client is fruit juice. As the digital services account executive, you must learn how juices are produced or know what flavors are available. You can also research about the competitor's products in order to come up with comparisons that might help you in devising a more effective promotional concept.
As the digital service account executive, you need to work closely with the different members of the advertising team. You must collaborate with the art directors, the copywriters, and the media experts to develop the creative concept. The work and contributions of the other members of the advertising team will be based on the draft campaign that you presented to them.
Digital service account executive jobs include the supervision of not only the creative team but also the production departments. You have to make sure that the campaign not only meets the deadlines but also the budget requirements. A successful campaign will guarantee the company of another business with the clients but a failure campaign will cause the advertising team to either modify the concept or lose the account.
