Junior planner jobs are the types of jobs involving the bringing in of consumers into the process of developing advertising. The college courses will be very beneficial for junior planner jobs include advertising, marketing, sales, business, and management. Junior planner jobs are sometimes referred to as junior account planner jobs.
Although the overall account planning is headed by the senior account planners, junior account planners like you play important roles in the process. Account planning is the multi-process of gathering information, analysing findings, and making strategies to come up with a brilliant idea for an advertising concept. As a junior account planner, you perform your work by assisting the senior account planners in conducting studies, analysing information, and gathering data. You need to be on the lookout for the latest social and cultural trends as well as their corresponding impact on the attitude, preferences, and behavior of the consumers.
One of your tasks as the junior planner is to provide the creative team with a clear and concise report containing the necessary information about the product, the personality, or the service that will be promoted. You also need to inform them about the target audience and the promotional strategy. The design concept of the creative team will be based heavily on the information you forwarded to them.
After the release of the promotional campaign, you need to be very observant of the way the customers response to the advertisements. As the junior account planner, you have the responsibility of analysing and interpreting the reactions of the paying public to the advertisements. The information you will gather, which are usually in the form of sales data, will be used in evaluating the effectiveness of the campaign. Whether the promotional campaign turns out to be a success or a failure, you still need to present your conclusions to both the clients and the creative team.
